Last Updated: 04 Nov 2025

Fresno Truck Parts (“FTP,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and share information when you visit our website, make a purchase, or otherwise interact with us.

By using our website or services, you consent to the terms described in this Privacy Policy.

1. Information We Collect

We collect information to process your orders, provide better service, and improve our website. The information we collect includes:

A. Information You Provide to Us

  • Name, billing address, shipping address

  • Email address and phone number

  • Payment information (credit/debit card, PayPal, etc.)

  • Account login credentials (if you create an account)

  • Vehicle information (make, model, VIN) for parts compatibility

  • Any messages, reviews, or communications you send us

B. Information Automatically Collected

When you browse our site, we automatically collect:

  • IP address, browser type, device type, and operating system

  • Pages viewed, time spent on pages, and referring URLs

  • Cookies and tracking data (see Section 5 below)

C. Information from Third Parties

We may receive limited information from payment processors, shipping carriers, or marketing partners to help complete your order or analyze site performance.

2. How We Use Your Information

We use your personal information to:

  • Process, ship, and track your orders

  • Communicate with you about orders, updates, or support requests

  • Send marketing offers or promotional content (only if you opt in)

  • Improve our website, products, and customer service

  • Detect and prevent fraud or unauthorized transactions

  • Comply with legal obligations or resolve disputes

3. How We Share Your Information

We do not sell your personal data. We only share your information in the following cases:

  • Service providers: We share necessary details with logistics, shipping, and payment partners who help fulfill your order.

  • Legal compliance: We may disclose data to law enforcement if required by law.

  • Business transfers: In the event of a merger or sale, your data may be transferred as part of that transaction.

All third-party partners are required to safeguard your data and use it only for the intended purpose.

4. Data Retention

We retain your information only as long as needed to:

  • Complete your transactions

  • Provide customer support

  • Comply with tax, accounting, or legal obligations

Afterward, your personal data will be securely deleted or anonymized.

5. Cookies & Tracking Technologies

Our website uses cookies, pixels, and similar tools to improve user experience. Cookies help us remember your preferences, analyze site traffic, and display personalized content.

You can manage or disable cookies in your browser settings, though some features may not work properly if cookies are disabled.

6. Data Security

We use industry-standard security measures (SSL encryption, firewalls, and secure data centers) to protect your personal information.

While we strive to ensure complete security, no method of transmission over the Internet or electronic storage is 100% secure.

7. Your Rights (California Residents)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA), including:

  • Right to Know: You can request details about the personal data we collect.

  • Right to Delete: You can request deletion of your personal data, subject to certain exceptions.

  • Right to Opt Out: You can request that we not sell or share your data (we currently do not sell personal data).

  • Right to Non-Discrimination: You will not be treated differently for exercising your privacy rights.

To make a request, email us at [Insert Email Address] with “Privacy Request” in the subject line.

8. Email & Marketing Preferences

You can unsubscribe from marketing emails at any time by clicking “Unsubscribe” in the email footer or contacting us directly.
Transactional emails (order confirmations, shipping updates) will still be sent as needed.

9. Children’s Privacy

Our website and services are not directed to individuals under 16 years of age. We do not knowingly collect information from children. If we discover such data, we will delete it promptly.

10. External Links

Our website may contain links to other websites. We are not responsible for the privacy practices or content of those third-party sites. Please review their policies before sharing personal data.

11. Updates to This Policy

We may revise this Privacy Policy from time to time. Updates will be posted on this page with a new “Last Updated” date. Continued use of our website means you accept those changes.

12. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us:

Fresno Truck Parts